Thursday, June 9, 2011

Eric Leong’s Radical 2015 Toyota Prius Design Study


As part of last year’s Toyota Design Internship, industrial designer Eric Leong produced this interesting take on the fourth-generation Toyota Prius for the year 2015.

By acknowledging that wind resistance is one of the key factors in improving vehicle economy, Leong’s Prius III hybrid is extremely slippery. Described by the designer as moving, “through [the wind], not into it”, this design study channels air over its surface through a series of vanes.

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