New Nissan Leaf Commercial Mocks the Chevy Volt for Using Gasoline

Electric carmakers are trying hard to promote their products, with the environmentally friendly nature of these vehicles being their most exploited feature in advertising. Nissan is going down the same path with a new campaign for the fully-electric Leaf entitled “Gas Powered Everything”, in which the company mocks the internal combustion engine by imagining a strange world where all appliances run on gas.

The result is a funny commercial in which people have to put up with gas-powered alarm-clocks, microwave ovens, computers and many more appliances. Even the Chevrolet Volt becomes a subject of joke for being a gas-electric hybrid. But we can't help but wonder: isn't Nissan's approach a little hypocritical? It's not like their range includes electric cars alone...

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Nissan Leaf Becomes the first EV to Receive a 5-Star Euro NCAP Rating

After awarding the Mitsubishi i-MiEV with a four-star rating, Euro NCAP, which is the European equivalent of the American IIHS, crash tested its second all-electric model, the Nissan Leaf. The Japanese hatchback achieved a five-star rating, becoming the first electric vehicle to do so. Read more »

Top Gear vs. Electric Cars Part Two: Nissan Leaf Runs of out Electric Juice…

Lately, it seems that pushing an out-of-juice electric car is quickly becoming a trademark of Britain’s popular Top Gear TV series. After the Tesla Motors row, it seems another EV will be featured in the show while being pushed. This time it's the Nissan Leaf, whose batteries ran dry while being driven by Jeremy Clarkson.

Fortunately, one of the many witnesses of the event caught Clarkson and James May trying to find an outlet to plug for the Leaf on camera. The two TV hosts were filming a test drive with the Nissan Leaf and the Peugeot iOn for the next episode of the show. After looking for outlets in the park, the crew eventually plugged the Leaf in at the UK's University of Lincoln.

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Nissan gets Creative with Smoking Billboard at New York Auto Show

It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.

The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.

On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.

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Chevrolet Volt and Nissan Leaf Receive Top IIHS Safety Ratings in Crash Tests

The Insurance Institute for Highway Safety (IIHS) released the results of the first-ever U.S. crash test evaluations of plug-in electric cars, with the two EVs earning the highest safety ratings. The Chevrolet Volt and Nissan Leaf were awarded the top rating of “good” for front, side, rear and rollover crash protection.

Since both cars are fitted as standard with electronic stability control systems, they also qualified as winners of Top Safety Pick, the Institute's award for state-of-the-art crash protection.

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Nissan Leaf is the 2011 World Car of the Year

The Nissan Leaf was named 2011 World Car of the Year at the New York International Auto Show, taking the top spot ahead of the BMW 5-Series and the Audi A8. It is the second important award for the Japanese automaker’s all-electric car after being voted 2011 European Car of the Year. Read more »

Nissan Leaf NISMO RC: Purpose Built Track Racer Debuts at New York Auto Show [Updated Gallery]

There has been a lot of conversation lately about electric cars and racing, with some even talking about introducing the technology into the F1 stage. Nissan, on its part, has a lot to gain in terms of awareness given the brands focus on the development of dedicated electric vehicles like the Leaf.

With this in mind, the Japanese carmaker developed a purpose-built prototype racer loosely based on the production Leaf that will receive its first public outing at the 2011 New York International Auto Show . Compared to the production model, the Lead NISMO RC (for Racing Competition), does away with the rear doors, rear seat, trunk, audio system, navigation, carpeting and other amenities, while gaining a mid-ship location for the battery pack, electric motor and inverter.

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