Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »

Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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