Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci

Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

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Vladimir Putin’s Lada Stunt Turns into a Joke as Car Fails to Start

“What do you call a Lada that starts the first time? A novelty!” This is only one of numerous joke about Lada’s cars and their reliability but to the misfortune of Russian Prime Minister Vladimir Putin, the joke turned out to be true during an official presentation of the troubled automaker’s new Granta small sedan.

The 58-year-old prime minister attended the unveiling of Lada’s budget model at the headquarters of its car manufacturer Avtovaz in the Volga River city of Tolyatti. In his usual confident style, Putin approached the car for a first look. The troubles started right from the beginning as one of the men accompanying the prime minister had a hard time opening the vehicle’s boot.

Then, in a marketing fail comparable only to Volvo’s unbelievable crash incident last year, Putin entered the car to take it for a test drive. He tried to start it once. He failed. He tried a second time, nothing. The same thing happened three more times until finally, the Lada came into life. Luckily for us, the entire incident was captured on film. Watch the video right after the jump.

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Polk Gives us a Peak at Vehicle Density in Emerging Markets

According to Polk, an automotive statistics website, one of the key performance indicators of a maturing auto market is the number of cars per 1,000 people or the nation’s “vehicle density”. Ten years ago in the U.S., for instance, it was 453 vehicles per 1,000 people. What with the global financial crisis and high fuel prices resulting in many people selling their cars, this has now dropped to 419 per 1,000 and is expected to continue its decline to 414 per 1,000 by 2015.

In the increasingly economically developed BRIC countries, that is Brazil, Russia, India and China, it’s not as dense but it is emerging. In Russia, for example, it’s 235 vehicles per 1,000. In India and China, it’s more like 27 vehicles per 1,000. Though consider this: with populations topping 1.6 and 1.3 billion respectively, 27 vehicles per 1,000 would be more like 100 vehicles or plus per 1,000 if those nations had population numbers equaling the United States.

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Mad Vandals Fill Airbrushed Range Rover with…Insulating Foam

The owner of this airbrushed Land Rover Range Rover was in for an unexpected and definitely unwanted surprise when his parked luxurious SUV became the victim of vandalism committed by unknown individuals. The incident presumably took place somewhere in Russia.

The artsy troublemakers not only spray painted the Range Rover and broke several components such as the bumpers and lights, but –get this- they also filled all visible openings including the doors, hood and the rear hatch as well as the alloy wheels with insulating foam!

The only piece of evident, if you can call it that, is an odd message on the rear hatch window that reads “Thelema 666 is make me sick. Is a star. What a f***?” Follow the jump for more photos of the SUV before and after the attack.

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